filming day 1

The first day of filming consisted of taking mainly shots of Kirsty in the outfits and makeup and hair made up. The filming took place on Beresford Park in Hull and featured the sections of the actress around the trees and several close up shots. The field that we was on was quite flooded due to the recent rain weather we had been experiencing so I took advantage of it and took some shots of the trees that still consisted of rain water or droplets on the leaves. 

 

Website

 Banner at the top of website which opens when alerting the fans that they have arrived on the artists website.

This section of the website is where the artist will post and update their latest information onto their website for their target audience to read. By doing this it allows the audience to keep in touch with Benjamin Francis Leftwich so that they are update with all the latest information that he has for them to use meaning they can also interact with others and on other social networking sites such as Facebook, Twitter and Youtube. This is also a section for the artist to allow the audience to find out where he will be playing next.

This section of the website is where the audience are able to purchase his merchandise allowing him to promote his music further (for example if his audience buy a tshirt it may encourage others who see the tshirt to listen to his music or buy one)  

Filming Schedule

14th December - Film the realisation scene at Oakroad Playing Fields and various other shots such as the ballerina scene.
16th December- Begin editing

January 12 -
Refilm any scenes that are needing to be refilmed, and film one of the innocence scenes

Two Step Flow - Lazarsfeld et al

Hyperdermic needle theory created which was not very effective.
Marketing product rather then music video
Acknowledges complex processess of communication.
Influenced by people rather then elite
opinion leader -passess on to individuals

Twitter-diffuse layer of opinion leaders- more corrected and more exposed to media then followers
Kony 2012- sidestep media talk to people directly
 Close attention to topics
Strengths
Audience are active - part of society
Weaknesses
More than two steps in flow of communication.
Lazarsfeld et al conducted first full scale investigation of effects of political mass communication.

Audiences did not respond to campaign as such but were more influenced by a person they knew or an opinion leader. Conception of a 'mass audience' was inadequate and misguided due to individuals having opinions towards a message.
Social influences had more of an effect, react to people we trust and know

5% changed voting behaviour as a result of media messages

message-understanding-opinion-respond


To allow my music video to relate to this theory I would have to find people who are quite influencial such as a celebritiy or someone who is quite high in social media to promote my music video and ancillary texts to others. By doing this, my product would get out to a mass audience rather then to only people I know. For this I could use social networking sites such as twitter and facebook to promote my product.

Audience Theory - Blumler and Katz (1974)

Uses And Gratifications Model

• Represented a change in thinking, as researchers began to describe the effects of the media from the point of view to audiences. 
• Looks at the motives of the people who use the media, asking why we watch the television programmes that we do, why we bother to read newspapers, why we find ourselves so compelled to keep up to date with out favourite soap. 

• Social and psychological origins which generate certain expectations about the mass media, leading to different patterns of media exposure which result in both the gratification of needs and in other (often unintended) consequences. This does assume an active audience making motivated choices. 

Underlying idea behind the model is that people are motivated by a desire to fulfil, or gratify certain needs. So rather then asking how the media uses us, the model asks how we use the media. The model is broken down into four different needs: 

1. Surveillance  
2. Personal Identify 
3. Personal Relationships with the media
4. Diversion 

Surveillance

• People feel better having the feeling that they know what is going on in the world around them. 
• Model is about awareness, we use the mass media to be more aware of the world, gratifying a desire for knowledge and security. 
• Associate to dominant messages of conforming via the dominant ideologies given in media texts. 

Personal Identity

• Subject of the media allows us to reaffirm the identity and positioning of ourselves within society. 
• The use of the media for forming personal identity can be seen in music videos/films. Pop stars can often become big role models, inspiring young children everywhere (which is why theres such an outcry when one of them does something wrong) 

Personal Relationships With The Media

Many people use the television as a form of companionship. This may seem sad but think about how many times you've watched the TV on your own, or with other people sitting in silence. The television is often quite an intimate experience, and by watching the same people on a regular basis we can often feel very close to them, as if we even know them. When presenters or characters in a soap die, those who have watched that person a lot often grieves for the character, as if they have lost a friend. 

The more we watch the same personalities the more we feel we get to know them. Reality TV shows such as big brother give us the inside.

Using The Media Within Relationships
We can sometimes use the media as a springboard to form and build upon relationships with real people.

• Having a favourite TV programme in common can oftern be the start of a conversation and can even make talking to strangers that much easier.
• Some studies suggest that some families use sitting around watching the television as a stimulus for conversation, talking to each other about the programme related anedotes while it is on.

Diversion

Describes whats commonly termed as escapism watching the television so we can forget about our own lives and problems for a while and think about something else. We watch music videos to take our mind off our everyday lives, we want to distract our self from the problems we are experiencing. We want to see that people experience the same feelings as we do.  

Criticism 

• Highly individualistic, taking into account only the individual psychological gratification derived from individual media use. Social context of the media use tends to be ignored. Overlooks the fact that some media use may have nothing to do with pursuit of gratification- it may be forced upon us for example. 

Relatively little attention paid to media content, researchers attending to why people use the media, but less to what meaning.

This theory would relate to my music video by as the target audience would be able to empathise with the actress in my music video and potentially relate to her. Also if my target audience are able to relate to her (because my music video would be based around them) it would be easy for my audience to create a relationship with my actress.

Drawn Album Covers Research

I like this image because it is very simple and effective but suggests that the man (who the drawing is of) is not allowed free speech. I like the lack of colour on the image making the image more effect. The use of the blue and yellow have connotations of peacefulness and contrast well with the black and white image of the man. 

The Foals Antidotes album is quite plain with the creamy background contrasting with the black and white boy with the splash of colour covering his mouth. 

Although, I do not think this image is a album art cover I think it would fit as it would contrast with other album arts on the market. I like the contrast of the really bright colourings that the girl is wearing which reminds me of a Artic setting. As the girl is in black and white and her clothing is bright it connotes that she is probably expressive through her clothing. 

I like this album art because it reminds me of the little boy Max from Where The Wild Things Are. I like the simplicity of the contrasting colours against the stand out boy in black. The album cover looks quite childlike and would be able to be achieved by a young child. By having the bold colourings and triangular shapes it would make the album quite eye catching and gives connotations of fun and happiness. 

Although I think this cover works it is quite chaotic but gives connotations of nature and freedom through the use of the flowers in the girls hair. By having the artists name or title of the album in the same style of the flowers that is surrounding the girl it gives a consistent style to the cover. The blue, white and brown colours give a warmth to the album and make the album cover that I feel looks quite overcrowded more peaceful and less chaotic. 

This is quite simplistic in the sense that the drawn image is only black and white. By having the four animals on the cover, it has connotations of strength and that they are majestic in the sense of their power combined.   

The

Costume