Conventions Of Indie Folk

Cinematography
Within indie folk music videos, close up shots of the artist/ actor are usually used to convey their emotions to the song (or what they are singing about). By using this type of shot, it allows the audience to interact with the singer and empathise with them depending on what the song is about. Also many long shots and establishing shots are used which are of everyday places such as school/work environments, at home, walking down the street etc - these are normally incorporated into indie folk music videos to show the audience that the artist/actor has the same lifestyle and so allows the target audience to relate to them. Moving cameras are usually used to also convey the emotion behind the song and to add to the often haunting narrative.
Editing
Editing cuts are usually slow in indie folk to match the pace and beat of the music video. Also scenes within the music video particularly last longer then the average pop genre music video, this is because indie folk music videos generally rely on imagery to tell the song so that the audience can understand it better. The edits also usually have a blend of subtle cuts and repeated images and/or a repetition of edits to reinstate a line of a song that has already been said. This is also used to show that the artist thinks that particular part of the song was important.
Mise-En-Scene
Within indie folk music, the male artists typically wear formal attire such as white shirts and braces with the contrast of a scruffy large beard, whereas the females wear vitnage styled dresses. Both male and female depending on the style of the video wear casual clothing which suggest to the audience that the are ordinary people.  The lighting of indie folk music videos usually is quite dark and yellowy. Also in the music videos there is a large contrast between light and dark. It normally includes natural settings such as forests and outdoor places that are very earthy.

Overall indie folk music videos usually incorporates simplistic, artistic ideas to create an effective music video. They also conventionally have a reduced amount of edits to match the calming atmosphere that is created by the use of conventional dark lighting, a melancholy melody and the use of imagery. As well as this indie folk music videos usually use pure narrative to get the song across to the target audience and usually there is no direct link between the video and the lyrics. The artist also momentary features in the music video as the music video is mainly based around creating an image rather than selling the artist.