After researching album art, I have found various album art and disc designs from artists within the music genre I have chosen. The majority of album art features the artist on the album cover which allows the audience to associate with the artist as they will be most familiar with what the artist looks like. I have also concluded that the album cover and disc conventionally relate to one another usually themed with the main dominant colour or pattern of the disc. I have also come to the conclusion that the disc art for the indie folk genres discs are quite plain with one distinctive colouring or housestyle which dominates the whole of the disc. Also the majority of the dics have the artists name and album title printed on the disc. This is usually used so that if the audience lost the album cover they would still be able to recognise that it was the artists music. I have also found that when searching for indie folk music I have disovered that a lot of the albums are very nature based including trees grass and neutral earthy colours such as browns and greens. I have also found that they frequently are quite basic in appearance and feature solely the artist. This may be to show that they are simplistic but effective but also display to the audience that they are solely for the music rather then self promoting. I have also found that a lot of the albums are hand drawn and either very colourful or basic and childlike. The connotations given from these cd covers is that the artist is very music orientated and that they want to use a fun 'quirky' approach to their music. From conducting this research I have decided that for my promotional pack I would like to create a cd cover that is either hand drawn or quite neutral and a simple layout to help promote my artist and their music. I would also like to ensure that the artist is on the front cover of the cd cover as I think it would my CD stand out more as my target audience would be more familiar with the artist rather then the artists name and the title of the album.
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