Richard Dyer suggests that representation enables us to understand a media text, without representation texts would be meaningless and have no message. Richard Dyer also talks about how media texts represent themselves to society. He also says how we are seen determines how we are treated and how we see people comes from representation and therefore how we treat them is determined by how society sees people.
Richard Dyer then created a series of questions when studying representation:
1. What sense of the world is the media making?
2. What does it imply/ is it typical of the world or deviant?
3. Who is it speaking to ?
4. What does it represent to us and why? how do we respond to the representation?
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