Representation Theory - Richard Dyer (1983)

Richard Dyer suggests that representation enables us to understand a media text, without representation texts would be meaningless and have no message. Richard Dyer also talks about how media texts represent themselves to society. He also says how we are seen determines how we are treated and how we see people comes from representation and therefore how we treat them is determined by how society sees people.
Richard Dyer then created a series of questions when studying representation:
1. What sense of the world is the media making?
2. What does it imply/ is it typical of the world or deviant?
3. Who is it speaking to ?
4. What does it represent to us and why? how do we respond to the representation?

First Draft Disc Art

Here is the first draft of the disc for my digipak, from using existing research I used images I have taken previously when filming and edited them to black and white and then proceeded to crop out the bottom of the image.

To firstly create my draft disc art, I used a existing template of a CD disc to get the exact sizing and measurements of the disc so that I would be able to easily work out how to place my images onto the disc. After this, I then chose my image that I wanted to use as the CD disc background. (Used from a shot taken from the music video)

After getting the image, I turned the image black and white using Photoshop. I then used the Magic Wand tool and selected the parts of the CD disc I no longer wanted. I then discarded these parts of the disc and placed my image underneath the CD disc layer. I then lined up which part of the image I wanted ensuring I only placed the tree part rather then the bottom of the shot into the shot.




After aligning the image underneath the CD disc template I merged the layers down so that it would be easier to crop the disc in the image.











I then cropped the imaged so that only the template and image was able to be seen. By doing this I was able to judge whether or not I liked the look of the design. From doing this, I discovered that I quite liked the design because it was quite simplistic but also reminded me of existing CD disc arts that I already seen. Making it more like a real media product.

Following cropping the image, I went on Dafont.com looking for fonts that suited the 'indie folk' style genre. From looking through the 'Top 100' I found the font 'Moon Flower' which looked quite quirky and would fit the style of font I wanted on my disc art. Because I haven't already chosen the name of my artist, I searched artist into the text generator so that I was able to see what the fonts would look like.

After screen shotting the text font, I pasted it onto  a new layer and cropped the image to fit onto the disc cover. At first I was going to delete the white background but soon realised because the font colour was black it didn't really stand out from the darkened black image. Once discovering this, I left the white background on which i thought contrasted well with the striking black image.

Filming Day 2

On filming day 2 Kirsty arrived quite late so Iw as unable to get lots of footage filmed. I was able however to get the memrobilia scene filmed and the bench scene where the two actresses are chatting like friends normally would. During this time we was also supposed to film the ending (reunion scene) but like filming before the weather wasn't very nice and it was too windy to film the scenes. 

Disc cover research

Using a found image off Google, I like the idea of doing a mosaic style disc art I really like this idea as it is quite vibrant but also doesnt give much away regarding what the album would be about. However it does not feature the artists name nor the album name which would be useful to the target audience who may not keep the digipak (for example if they keep the CD in a CD wallet with other discs.

I like the look of using a simplistic disc design for my artist and I like the concept of using flowers which connote nature with the contrast of the dominant baby blue colour. If I were to use a design like this it would however have to match the album art of the whole digipak.

Change of song

After much though I have decided to change the song i want to use in for my music video. I have decided to change this because I found that my target audience didn't particularly like the song I decided to change and didn't really know how to portray it in the music video without using the same imagery of what the lyrics convey. I have now decided to change my song from Candles by Daughter to Tomorrow by Daughter. By changing the song I have alowed myself to be more creative with my choices but also I have made it possible to still keep elements due to the song being by the same artist.  However as the song I have changed it to is within the same genre I will be able to continue to use all he same research and planning.

Also as I had already begun filming for the previous song I had chosen I have decided to make a montage video of the majority of footage I had taken